Smith Optics has been crowned the winner of the 2025 Coolest Thing Made in Utah competition, following an intense Sweet 16-style voting bracket that saw thousands of votes cast. In a too close to call final round, the victory was secured by just a 4% margin, highlighting the overwhelming support for this innovative product.
Presenting this award was Coolest Thing sponsor DBD Investment Bank representative Iliya Zogovic and Utah Governor Spencer Cox.
Coming out on top in this close competition between SAE (Specialized Analysis Engineering) and Smith Optics is the Smith Imprint 3D Collection, a breakthrough in eyewear technology. Available in three models, this collection features goggles meticulously crafted using cutting-edge 3D printing technology. Each pair is based on a precise scan that maps the unique terrain of your face, delivering an ultra-custom fit that is one-of-a-kind and made specifically for you.
“Our Imprint 3D Collection redefines personalization in eyewear,” said Leann Bice, Director of Manufacturing at Smith Optics. “You choose your frame, lenses, and strap, and we create the ultimate custom goggles exactly suited to your facial contours. It’s made-to-order, exclusive, and designed to make every wearer feel connected to their gear.”
Designed with versatility in mind, these goggles maintain exceptional performance with the option to incorporate Smith’s renowned ChromaPop™ color-and-contrast technology. Seamlessly integrating with Smith helmets, the Imprint 3D goggles leverage efficient airflow systems, keeping them fog-free across all weather conditions—whether hitting the slopes or exploring the backcountry.
Congratulations on your victory and can’t wait to see these googles out on the slopes this winter!
About Smith Optics: Smith Optics is a leading innovator in performance eyewear, committed to creating products that enhance the outdoor experience through advanced technology, comfort, and style.
