What is the number one thing that makes a job listing appealing to Generation-Z applicants? Here’s a hint: It’s not company growth or familiarity with a company’s brand. It’s job stability.
Handshake, a recruiting platform for college students and alumni, recently surveyed members of Gen-Z (those born during the late 1990s and early 2000s) on their employment priorities. When asked what factors make them more likely to apply for a job, 85% of respondents cited job stability. Just 29% said they’d be more likely to apply for a job if it was at a fast-growing company and 35% cited familiarity with a company’s brand.